When is the right time to revisit your brand strategy?

Brands and companies are constantly evolving, at least the best ones are, but for the most part companies feel it when they've outgrown their brand, when they feel the company reality is no longer reflected by their existing brand and they've started to feel challenges posed by their brand or when complexities keep arising that their brand simply does not solve.

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How does branding influence the diffe...

How does branding influence the diffe...

When people think about branding, they often think about the impact it has on marketing and promoting a business and that's understandabl...

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Karen O'Mahony 12 Nov 2019
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What is the role of strategy in design?

What is the role of strategy in design?

Through strategy we seek to define a company's challenges and opportunities. We then create a brand roadmap that is assisted by design ...

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Karen O'Mahony 12 Nov 2019

What is authentic branding?

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At Brandlucent, authentic branding is all about learning from your brand's reality. So when we say brand reality, what we mean is look...

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Karen O'Mahony 12 Nov 2019
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What is authentic branding?

What is authentic branding?

At Brandlucent, authentic branding is all about learning from your brand's reality. So when we say brand reality, what we mean is look...

READ MORE
Karen O'Mahony 12 Nov 2019

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