Brand Identity helps B2B tech and services companies to gain:

IMPACT

WHAT YOU GET

PROCESS

Clarity

  • Position yourself appropriately to clients, prospects and staff

  • Create instant brand recognition

Focus

  • Present a cohesive and professional identity for your business

  • Create consistency in your internal and external communications

Vision

  • Put forward an identity that fits with your vision

  • Promote and build your visual brand image

Strategy

  • 1-on-1 immersive brand identity strategy sessions

Design

  • Logo and colour palette

  • Business material design such as business cards, letterheads and email signatures

  • Extras and Premium Package: tagline creation, company name change, extended guidelines and more

Execution

  • Identity Book

  • Tone-of-voice and typography guidelines

  • Usage guidelines

Discovery

  • In-depth, guided sessions explore your style preferences and brand vision.

Brand Strategy

  • We carve out the best visual strategy to capture your true identity.

Design

  • Our original, eye-catching design concepts work to create an enhanced brand experience.

Review

  • This feedback and collaboration stage produces further design refinements.

Brand Identity Reveal

  • We deliver your final identity, guidelines and additional materials.

"Brandlucent's professionalism, creativity, and expert ability to see the complete picture has made the daunting task of creating a lasting brand very enriching"

- Victor Levee, Levee Future Planning

| FOUNDATION |

Brand
Strategy

Our strategic discovery and planning sessions to enhance your brand experience.

Learn more about
Brand Strategy

| CULTURE |

Employer Branding

Attract and retain the right talent to drive your teams to the next level.

Learn more about
Employer Branding

| ADVANCE |

Brand success

Drive the successful adoption of your new brand
throughout your company.

Learn more about
Brand Success

Ready to build your brand?