Brand Strategy helps B2B companies to gain:

IMPACT

WHAT YOU GET

PROCESS

Clarity

  • Gain clarity and focus for the future of your business

  • Identify and communicate your unique value proposition

Focus

  • Create an authentic brand experience for your clients

  • Leverage your brand strengths and identify your brand weaknesses

Vision

  • Deliver on your company vision

  • Increase qualified sales leads and referrals

  • Hire the right staff

  • Grow your company your way

  • Open your business to new opportunities

Strategy

  • 1-on-1 immersive workshops and guided brand strategy sessions

  • In-depth analysis of company goals, brand elements and brand experience

Execution

  • Brand Book: handbook of brand guidelines

  • Brand tactical roadmap planning

Brand Discovery

  • Your 1-on-1 exploratory workshops with a brand strategist will identify company goals, brand elements, brand delivery and areas for improvement.

Brand Strategy

  • After in-depth analysis, we carve out a brand strategy for an authentic and immersive brand experience.

Brand Delivery

  • Presentation of your Brand Book delivers key strategies, guidance and roadmaps for the future of your brand.

"Brandlucent and APRIL have been working together for the last year and they have delivered some great work. We found Brandlucent to be professional, proactive and results oriented in their approach. Their ability to translate complicated technical terms into our language, makes it especially easy for us to work together."

- Katharine Baker, April Canada

| IMAGE |

Brand
Identity

Brand image that embodies your authentic brand values and vision.

Learn more about
Brand Identity

| CULTURE |

Employer Branding

Attract and retain the right talent to drive your teams to the next level.

Learn more about
Employer Branding

| ADVANCE |

Brand success

Drive the successful adoption of your new brand
throughout your company.

Learn more about
Brand Success

Ready to build your brand?