What is the role of strategy in design?
Well we define ourselves as a strategic branding agency with equal parts strategy and design but we always start with a brand strategy and that’s because design needs strategy to serve a purpose. So it can be beautiful or aesthetically pleasing but unless we are responding to a challenge or answering an opportunity we are simply creating art for arts sake.
Instead, through strategy we seek to define a company’s
challenges and opportunities. We then create a brand roadmap that is assisted by design to promote, convey, and elevate the brand experience