When is the right time to revisit the brand strategy?
Well, brands and companies are constantly evolving, at least the
best ones are, but for the most part companies feel it when they’ve outgrown
their brand, when they feel the company reality is no longer reflected by their
existing brand and they’ve started to feel challenges posed by their brand or
when complexities keep arising that their brand simply does not solve. So it
usually starts with this gut feeling but the symptoms continue to happen – symptoms
like not knowing where to invest your marketing dollars if employees or
clients are confused around your core offerings or differentiators, or as a
leadership team you’re no longer clear or on the same page about the company
direction or the vision for the future.
That’s when you know it’s time to revisit your brand strategy