Atek is a team of innovators working to improve public health through technology. Working closely with Quebec-based research institutes and laboratories, they create smart solutions to monitor, trace, and protect the integrity of samples.
Atek’s services began to gain notoriety, and they saw a growth in reputation and client base. Having developed a unique expertise in their field, they quickly realized that their positioning was no longer fully reflecting the reality of their offering or the depth of their experience and knowledge. Atek came to
Brandlucent to strategically focus their brand efforts towards life science. We worked with them to clearly define this positioning and build a trusting
connection with their clients.