Ayuda is a global tech company specializing in Out-Of-Home advertising software. With over 127 employees across three different countries, Ayuda needed to update their brand to keep up with their expanding business.
Looking to refresh their strategy and identity, Ayuda turned to Brandlucent. Our thorough Brand Strategy Program helped them develop clear and coherent brand messaging, and assured that the company maintained a unified vision of their brand both internally and externally. We refined Ayuda’s identity to better reflect the maturity of their company, focusing on a sharper, more future-focused logo to match the companies evolving success.
Combining the strengths of their expertise and offerings, Ayuda has recently been acquired by Montreal-based international Out-of-Home solutions provider, Broadsign.
"Over the years...we’d grown to have over 100 professional clients and realized we needed something that fit our customer base better. Brandlucent helped us better define the values of our company. They made us look more professional and gave us a consistent look."