A mouth-watering fixture in Montreal’s Little Italy, Chez Tousignant delivers chef-driven fast food with classic Québécois flare. Their suppliers, CWB Beverages, were helping them launch a line of artisan sodas that reflected the heritage styling of the Chez Tousignant brand. Partnering with a talented illustrator, Brandlucent developed a visual brand strategy influenced by pattern, hand-drawn design, art nouveau, clean typography and Wes Anderson colour palettes. The label design, a mix of rustic and refined, vintage and modern, expressed a sense of surprise, joy and anticipation. The centrepiece featured tantalising pencil sketches of each primary ingredient. With a unified visual strategy for their new product line, Chez Tousignant is able to provide an immersive brand experience for patrons.
“Brandlucent and APRIL have been working together for the last year and they have delivered some great work. We found Brandlucent to be professional, proactive and results oriented in their approach. Their ability to translate complicated technical terms into our language, makes it especially easy for us to work together.”