Work

Collab.Ventures, experts in the emergent, fast-moving world of Agile Tech, were uniquely qualified to help companies become disruptors in their field. However, prospective clients often struggled to understand their methods and processes. Looking to simplify their brand platform, Collab.Ventures turned to Brandlucent. Our in-depth Brand Strategy Program helped the company refine their key differentiators, vision and services and communicate these using clear, easy-to-understand language. To demystify their unique Agile Tech methodology, we made their brand messaging more client- and benefits-focused. A revamped logo expressed their core brand descriptors—collaborative, innovative, technological, pre-emptive and nimble—through modern hues, fluid lines, networked parts and upward movement. By re-envisioning their brand strategy, Collab.Ventures created a more accessible brand experience, connecting with clients in an authentic way.