Innovators in smart data analytics software, Orora were ready to launch their inaugural brand platform. They engaged Brandlucent to capture their vision as a new, energetic company and quickly establish their presence in the marketplace. In our Brand Strategy Program, we helped Orora build a brand that connected with clients on a human level, refining their process and cutting through the noise with clear, helpful and accessible messaging. Crucially, we never strayed from Orora’s key differentiator—software for faster, more informed decision-making with minimal systems disruption. Since unveiling their fresh brand and website, Orora has built a solid reputation and a loyal client base.
"We could not have been happier with our experience with Brandlucent. Karen and her team made a thorough effort to understand our business' needs and helped us build an online image that reflects our business and gives us great credibility in the market."