Work

RIBA

Operating on the cutting-edge of data integration, RIBA attracted major retail clients such as New Balance, Roots and DKNY. However, they also faced a branding challenge: In such a complex, fast-paced industry, how do you make your brand personal and accessible? RIBA turned to Brandlucent. Our Brand Strategy Program brought clarity, focus and simplicity to their brand messaging. We helped RIBA identify their main brand differentiator and better position their unique method of data integration. Our service refinement fully captured the scale and depth of their offerings. An updated logo featured clean, modern lines and colours to reflect their pioneering role in the technology sector. A name refresh and sleek new website later, RIBA is now thriving on all fronts, their brand finally aligning with their vision.